• What does it mean to boost a post on Facebook?
    • Helps expand your audience beyond the people who already like your page.
    • Inbuilt targeting options to reach those who would actually be interested.
  • What is the difference between boosted posts and Facebook ads?
    • Boosted Posts: you’ll be asked
      • Who you want to reach
      • your budget
      • how long you want the ad to run for
    • Facebook Ads: more options including…
      • selecting ad placements
      • objectives
      • creative control
      • advanced targeting
  • How to boost a post on Facebook
    • Needed…
      1. A Facebook Page
      2. Page role controls to advertise
    • If the following is already done here are the next steps
      1. Find the post in which you’d like to boost
      2. Select the blue “Boost post” button to the right under your post.
      3. Adjust the following details, we do not want the default setting because you’ll be susceptible to SPAM.
        1. Goal
        2. Audience
          • Either use the same audience or make a new audience specifically for your boosting
        3. Budget
          • $5 a day is a good starting point
          • a little can get you a long way with the right targeting
        4. Duration
          • how long you want the ad to run
        5. Placement
          • Can also boost ad on Instagram and Messenger
        6. Payment
          • Adjust as needed
        7. Post the ad by clicking the blue “Boost post now” button in the bottom right corner

Video: How To Boost An Instagram Post

Boosting through Instagram helps you reach new audiences, moving you past a somewhat limited organic audience depending on the optimization of your post.

Choose target audience wisely and based on your objective

How do I boost an Instagram post?

  • Tap the post you’d like to boost
  • Below the image in the right corner is a blue “Boost post”
  • Select a goal
    • Reach New People
    • More Profile Visits
    • More Website Visits
    • More Messages
  • Define Your Audience
    • age
    • gender
    • location
    • etc.
  • Set a Budget & Duration
  • Connect your Instagram account to you facebook account  if they are not already OR tap skip
  • Then to complete tap the blue “Boost Post”
  • Once complete the ad will be under review before being put live
    • this time depends on a variety of factors but you will receive a notification when the ad goes live

Collecting Data

  • Connect you Instagram account to your Facebook account to see data in the Meta Suite
  • OR
  • Go to a post and click “View Insights” in the bottom left corner
  • From there data will be shown